Your numbers (per year)
The numbers filled in are examples. Replace them with yours.
Start from what you want to earn, then work back to an hourly rate that covers your costs, taxes and the hours you can't bill.
The numbers filled in are examples. Replace them with yours.
Income plus expenses, grossed up for the tax you set aside, divided by the hours you can actually bill in a year (billable hours per week times working weeks).
Fewer than you work. Admin, sales, email and unpaid revisions take a real share of the week, so plan billable hours honestly and adjust after a month of tracking.
Hourly is simplest for open-ended work. For defined deliverables, use the hourly rate to estimate the hours, then quote a project price.